Kaiser program to reward residents for losing weight comes to Greeley


A new program in Greeley will reward northern Colorado residents with cash incentives for achieving healthier lifestyles. 

Weigh and Win is the nation's first communitywide program that offers cash rewards and prizes to individuals who achieve or maintain a healthy weight. The program, sponsored by Kaiser Permanente, debuted in the Denver area last year and has grown significantly since then. More than 16,000 Coloradans have signed up, and they have lost more than 23,000 pounds, according to a news release.

Any Colorado resident 18 years old or older can join Weigh and Win for free at www.weighandwin.com. Once they've registered, they must visit one of the private weigh-in kiosks located across the state. Greeley residents will find their nearest kiosk inside the Centennial Park Library, 2227 23rd Ave. in Greeley, or in the Carbon Valley Regional Library, 7 Park Ave. in Firestone. 

The High Plains Library District has been a partner of the Weigh and Win program since February 2011, when the program's first public kiosk was installed in the Carbon Valley Library. 

Based on an assessment of need, including obesity rates, geographic availability of the program, socioeconomic conditions, race or ethnic diversity, community engagement of partner organizations and viable host locations, Weigh and Win began targeting Greeley as a key setting to expand the program, according to the release.

Quarterly weigh-ins at the kiosk allow participants to track their progress and qualify for cash rewards. Other opportunities are available to win prizes just for maintaining a healthy weight. 

Weigh and Win was developed as a community health program by Kaiser Permanente and a health technology company, incentaHEALTH. Programs using similar technology have achieved notable results in workplace settings. In business deployments of the incentaHEALTH program, the average employee loses 6 percent body weight -- 12 pounds for a 200 pound person -- and 40 percent of participants stay in the program for one year.
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This page contains a single entry by Staff published on April 6, 2012 12:30 PM.

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