Source Technologies reintroduced itself today with the inauguration of their new corporate logo, tagline and corporate color scheme. The time had come to articulate itself with a fresh and contemporary image for the company that has, for more than 20 years, delivered state of the art secure printing, payment and self-service solutions.
"The nature of the company is changing," said William Bouverie, President and CEO. "We are transitioning from a successful value-added distributor to an organization that designs, develops and manufactures its own world-class solutions. We want to recognize this transformation with branding elements that reflect where we are going as a company."
The new logo, in green and grey, has a distinctly modern edge and the addition of the globe symbolizes the relationships Source Technologies has with its international customers and business partners. The new tagline, Innovate. Inspire. Achieve. ℠ represents the key aspects of Source Technologies' approach to business opportunities.
The company's new corporate brand will help to showcase their new solutions and continued commitment to expanding their market focus. Source Technologies has already begun converting to the new brand with the re-launch of their corporate website and a host of rebranding initiatives.
About Source Technologies
Source Technologies' self-service kiosks and secure print solutions empower businesses to automate a wide-range of processes including complex banking transactions, customer-facing retail and hospitality interactions, and the secure printing of sensitive information and negotiable documents. Our self-service kiosks support multiple applications including bill payment, price checker, quick serve orders, and digital signage. Our secure printers and MICR printing solutions support even the most time- and information-sensitive applications, such as payroll, accounts payable and prescription printing. For fresh inspiration, come see what Source Technologies can help you achieve.
Innovation underway at www.sourcetech.com